The Force of Nature Campaign

The Force of Nature Campaign

As part of the philanthropic campaign La Force de la nature in partnership with Leucan and Sépaq, we are proud to be able to present a $145,000 donation to Leucan to support children with cancer a...

Hooké Gin by Canopée: Celebrating nature

Hooké Gin by Canopée: Celebrating nature

A new limited edition gin from Mariana Distillery has just hit the shelves at the SAQ. Easily recognizable with its packaging featuring the most imposing cervid of our forests, HOOKÉ by CANOPÉE gin...

Nordic Tom Collins

Nordic Tom Collins

Quench your thirst for adventure with Hooké Gin! This gin was created with patience and respect for the nature that surrounds the king of our forests. Powerful and woody, it embodies the majestic ...

New Trailer: Nitassinan

New Trailer: Nitassinan

The North Shore of Quebec is a vast region with many rivers, including the Moisie River, a force of nature where the currents and fish are like its image: powerful and wild. Juliette set out to di...

Newsletter

Sign up to get a 10% off on your first order and a special gift at your birthday.

Integrated land management: FQSA in action!

Integrated land management: FQSA in action!

The mission of the Fédération québécoise pour le saumon atlantique (FQSA) is to bring together and represent the interests of all stakeholders of the Quebec salmon industry. Did you know that they ...

New Trailer: Seul le saumon sait

New Trailer: Seul le saumon sait

This year, to celebrate Hooké's 10th anniversary, Fred went on a trip to three rivers where he had never fished, in search of the fish he had been dreaming of all these years. Accompanied by local ...

When Fishing and Recycling Go Hand-in-Hand

When Fishing and Recycling Go Hand-in-Hand

We are asking the help of all fishermen and women to give their old or broken spinning rods or any fishing gear to be repaired and restored by Eco Peche, a local initiative driven by young entrepre...

Waterfowl Hunting in Lac Saint-Jean

Waterfowl Hunting in Lac Saint-Jean

Gathering, exciting and often very successful, waterfowl hunting is very popular with hunters. Now, as the weather cools, migratory birds such as ducks, snow geese and Canada geese congregate in w...

RecipesMoose Tataki Recipe

Moose Tataki Recipe

For Carine and Thierry, everything revolves around the present moment and experiences in nature. They are passionate about gardening, traveling, surfing... and cooking over the fire. Their compleme...

Back to the roots with the NORR Festival

Back to the roots with the NORR Festival

The NORR Festival returns this fall from September 16 to 18 for the second edition of the largest gathering of outdoor communities in Quebec. This event is the perfect opportunity for all nature l...

RecipesBROOK TROUT COOKED ON A CROSS

BROOK TROUT COOKED ON A CROSS

Jean-Philippe Leclerc strikes again with this simple and delicious outdoor recipe. Requiring only a handful of ingredients, you will be blown away by the flavour of this trout. It will undoubtedly ...

FROM NATURE TO PLATE

FROM NATURE TO PLATE

In May 2021, in the heart of the Laurentian Park, two people set out on an exciting fishing trip together: Fred Campbell, a seasoned fisherman, and Jean-Philippe Leclerc, an experienced chef who sp...

Franck Emond: The call of nature

Franck Emond: The call of nature

"When you work for large corporations, you find yourself in large structures, with a lot of processes, with a lot of mental work. These are jobs that require a lot of mental work!" This is what Fra...

Boreal immensity and Cree traditions

Boreal immensity and Cree traditions

Incursion into Nibiischii, Albanel-Mistassini-and-Waconichi Lakes Wildlife Reserve-Eeyou Istchee James Bay. In August, an expedition is underway with the explorer Hélène Phillion, an inveterate kay...

Podcast: Meeting in my Canoe

Podcast: Meeting in my Canoe

Hooké and Boréale have always shared this common mission to create exceptional moments, to encourage people to remain authentic and enjoy good moments in nature. It was therefore only natural to jo...

Boréale X Hooké Beer Launch

Boréale X Hooké Beer Launch

Let us introduce you to Hooké beer, the result of a collaboration between Boréale and Hooké, which is celebrating its 10th anniversary this year!

Indigenous Tourism: Sustainable Development as a Backdrop to "Build Back Better"

Indigenous Tourism: Sustainable Development as a Backdrop to "Build Back Better"

Transmitting his nation’s knowledge to future generations is the mission of Sébastien Desnoyers, Chief marketing officer at the Indigenous Tourism Association of Canada, an organization with its t...

Palm Festival: A united community!

Palm Festival: A united community!

Over 300 fly fishing enthusiasts gathered at the Musée de la Civilisation for the grand finale of the PALM Festival. It was without a doubt a happy community to get together before the start of th...

Hooké X Gaspésie

Hooké X Gaspésie

The Gaspé, its rivers and its people have always been at the heart of our adventures. For all these years, we have made many memorable encounters with its big-hearted locals. We asked them what Ga...

Rain jackets launch video

Rain jackets launch video

Inspired by the river.

Media coverage for our 10th anniversary

Media coverage for our 10th anniversary

As part of our 10th anniversary and the launch of the Rivers Collection, Fred has been featured in several media outlets to talk about his vision and story.

Hooké x Taiga

Hooké x Taiga

Here it is, the new SUP fishing kit created by the unique collaboration of two Quebec companies Hooké x TAIGA - the Hooké AIR 11'6.

PALM FESTIVAL 2022 Trailers Films

PALM FESTIVAL 2022 Trailers Films

You were waiting for it, here are the trailers of the 5 films in competition for the Fly Fishing Film Festival (PALM). Through their work, the filmmakers share with you their passion, lifestyle and...

From the Air with Outfitter Max Béland

From the Air with Outfitter Max Béland

Nothing comes easy when you are an outfitter and it’s the adrenaline that keeps them going, we salute the hard work every outfitter does to give us all the opportunity to discover incredible terri...