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Clothing made with care to last a lifetime

Designed in Canada, ethically manufactured around the world.

We craft clothes meant to endure a lifetime, embracing high-quality materials, superior craftsmanship, and timeless design.

All our recycled textiles are certified GRS (Global Recycle Standard).

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W's Lightweight Insulated Hood JacketW's Lightweight Insulated Hood Jacket
W's Lightweight Insulated Hood Jacket
Sale price$167.00
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W's Bushplane JacketW's Bushplane Jacket
W's Bushplane Jacket
Sale price$144.00
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M's Mustang Sherpa Work VestM's Mustang Sherpa Work Vest
M's Mustang Sherpa Work Vest
Sale price$114.00
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W's Grid Base Layer BottomW's Grid Base Layer Bottom
W's Grid Base Layer Bottom
Sale price$68.00
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W's Grid Base Layer CrewneckW's Grid Base Layer Crewneck
W's Grid Base Layer Crewneck
Sale price$68.00
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W's Grid Base Layer HoodieW's Grid Base Layer Hoodie
W's Grid Base Layer Hoodie
Sale price$84.00
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W's Offroad PantsW's Offroad Pants
W's Offroad Pants
Sale price$118.00
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W's Fisherman SweaterW's Fisherman Sweater
W's Fisherman Sweater
Sale price$91.00
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W's Fisherman SweaterW's Fisherman Sweater
W's Fisherman Sweater
Sale price$91.00
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W's Fjord Oversized ShirtW's Fjord Oversized Shirt
W's Fjord Oversized Shirt
Sale price$87.00
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W's Fjord Oversized ShirtW's Fjord Oversized Shirt
W's Fjord Oversized Shirt
Sale price$87.00
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W's Pullover FleeceW's Pullover Fleece
W's Pullover Fleece
Sale price$76.00
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W's Pullover FleeceW's Pullover Fleece
W's Pullover Fleece
Sale price$68.00
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W's Camper Jogger PantsW's Camper Jogger Pants
W's Camper Jogger Pants
Sale price$87.00
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W's Tech FleeceW's Tech Fleece
W's Tech Fleece
Sale price$125.00
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W's Tech Fleece HoodieW's Tech Fleece Hoodie
W's Tech Fleece Hoodie
Sale price$129.00
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W's Muskox Sherpa HoodieW's Muskox Sherpa Hoodie
W's Muskox Sherpa Hoodie
Sale price$106.00
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W's Rabaska Sherpa FleeceW's Rabaska Sherpa Fleece
W's Rabaska Sherpa Fleece
Sale price$144.00
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W's Rabaska Sherpa FleeceW's Rabaska Sherpa Fleece
W's Rabaska Sherpa Fleece
Sale price$136.00
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W's Sherpa Fleece HoodieW's Sherpa Fleece Hoodie
W's Sherpa Fleece Hoodie
Sale price$140.00
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W's Canadian ShirtW's Canadian Shirt
W's Canadian Shirt
Sale price$95.00
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W's Canadian ShirtW's Canadian Shirt
W's Canadian Shirt
Sale price$95.00
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W's Canadian Insulated ShirtW's Canadian Insulated Shirt
W's Canadian Insulated Shirt
Sale price$136.00
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W's Denim PantsW's Denim Pants
W's Denim Pants
Sale price$80.00
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W's Work PantsW's Work Pants
W's Work Pants
Sale price$87.00
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W's Reversible Sherpa Work VestW's Reversible Sherpa Work Vest
W's Reversible Sherpa Work Vest
Sale price$114.00
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W's Ranger Denim Work JacketW's Ranger Denim Work Jacket
W's Ranger Denim Work Jacket
Sale price$152.00
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W's Bobcat Sherpa Work JacketW's Bobcat Sherpa Work Jacket
W's Bobcat Sherpa Work Jacket
Sale price$152.00
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W's Buffalo JacketW's Buffalo Jacket
W's Buffalo Jacket
Sale price$246.00
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W's Misty Rain JacketW's Misty Rain Jacket
W's Misty Rain Jacket
Sale price$167.00
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W's Cascapedia Hardshell JacketW's Cascapedia Hardshell Jacket
W's Cascapedia Hardshell Jacket
Sale price$246.00
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M's Rockies T-ShirtM's Rockies T-Shirt
M's Rockies T-Shirt
Sale price$36.00
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M's Jumping Deer T-ShirtM's Jumping Deer T-Shirt
M's Jumping Deer T-Shirt
Sale price$36.00
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M's Mountain Sled T-ShirtM's Mountain Sled T-Shirt
M's Mountain Sled T-Shirt
Sale price$36.00
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M's Outside By The River T-ShirtM's Outside By The River T-Shirt
M's Outside By The River T-Shirt
Sale price$36.00
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M's Fire Cooking T-ShirtM's Fire Cooking T-Shirt
M's Fire Cooking T-Shirt
Sale price$36.00
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M's Landscape T-ShirtM's Landscape T-Shirt
M's Landscape T-Shirt
Sale price$36.00
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M's Ruffed Grouse T-ShirtM's Ruffed Grouse T-Shirt
M's Ruffed Grouse T-Shirt
Sale price$36.00
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M's Landscape Pocket T-ShirtM's Landscape Pocket T-Shirt
M's Landscape Pocket T-Shirt
Sale price$36.00
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M's Signature T-Shirt
M's Signature T-Shirt
Sale price$36.00
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M's Since 2012 Long Sleeve Tee
M's Since 2012 Long Sleeve Tee
Sale price$44.00
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M's Landscape Long Sleeve TeeM's Landscape Long Sleeve Tee
M's Landscape Long Sleeve Tee
Sale price$44.00
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M's Mountain Sled Long Sleeve TeeM's Mountain Sled Long Sleeve Tee
M's Mountain Sled Long Sleeve Tee
Sale price$44.00
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M's Rockies Long Sleeve TeeM's Rockies Long Sleeve Tee
M's Rockies Long Sleeve Tee
Sale price$44.00
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M's Steelhead Long Sleeve TeeM's Steelhead Long Sleeve Tee
M's Steelhead Long Sleeve Tee
Sale price$44.00
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M's Chalet SweatpantsM's Chalet Sweatpants
M's Chalet Sweatpants
Sale price$68.00
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M's Mountain Sled CrewneckM's Mountain Sled Crewneck
M's Mountain Sled Crewneck
Sale price$68.00
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M's Landscape CrewneckM's Landscape Crewneck
M's Landscape Crewneck
Sale price$68.00
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M's Rockies CrewneckM's Rockies Crewneck
M's Rockies Crewneck
Sale price$68.00
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M's Canadian PonchoM's Canadian Poncho
M's Canadian Poncho
Sale price$84.00

SHOP GEAR BY ACTIVITIES

FLY FISHING GEAR

Shop for your fly boxes, nipper and leader here to complete your fly fishing kit.

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SHOP GEAR BY ACTIVITIES

Camping Gear

A selection of camping essentials and accessories for all your outdoor expeditions.

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SHOP GEAR BY ACTIVITIES

Fire Cooking

Shop for your favourite coolers, knives, cooking sets and more.

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FIRE UP YOUR ASCENT

M's Tech Fleece Hoodie
M's Tech Fleece Hoodie

$129.00

W's Chalet Sweatpants
W's Chalet Sweatpants

$68.00

W's Camper Jogger Pants
W's Camper Jogger Pants

$87.00
NEW ARRIVAL
M's Tech Fleece HoodieM's Tech Fleece Hoodie
M's Tech Fleece Hoodie
Sale price$129.00
NEW ARRIVAL
W's Chalet SweatpantsW's Chalet Sweatpants
W's Chalet Sweatpants
Sale price$68.00
NEW ARRIVAL
W's Camper Jogger PantsW's Camper Jogger Pants
W's Camper Jogger Pants
Sale price$87.00

OUTWORK THE JOB

WORKWEAR ESSENTIALS

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M's Ranger Denim Work JacketM's Ranger Denim Work Jacket
M's Ranger Denim Work Jacket
Sale price$159.00
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W's Bobcat Sherpa Work JacketW's Bobcat Sherpa Work Jacket
W's Bobcat Sherpa Work Jacket
Sale price$152.00
M's Work PantsM's Work Pants
M's Work Pants
Sale price$91.00
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W's Work PantsW's Work Pants
W's Work Pants
Sale price$87.00
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M's Denim PantsM's Denim Pants
M's Denim Pants
Sale price$84.00
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W's Reversible Sherpa Work VestW's Reversible Sherpa Work Vest
W's Reversible Sherpa Work Vest
Sale price$114.00
M's Work PantsM's Work Pants
M's Work Pants
Sale price$95.00
NEW ARRIVAL
W's Ranger Denim Work JacketW's Ranger Denim Work Jacket
W's Ranger Denim Work Jacket
Sale price$152.00
Save 39%
W's Work PantsW's Work Pants
W's Work Pants
Sale price$53.00 Regular price$87.00
NEW ARRIVAL
W's Denim PantsW's Denim Pants
W's Denim Pants
Sale price$80.00
NEW ARRIVAL
M's Laurentides Sherpa Work JacketM's Laurentides Sherpa Work Jacket
M's Laurentides Sherpa Work Jacket
Sale price$189.00
NEW ARRIVAL
M's Mustang Sherpa Work VestM's Mustang Sherpa Work Vest
M's Mustang Sherpa Work Vest
Sale price$114.00
NEW ARRIVAL
M's Work PantsM's Work Pants
M's Work Pants
Sale price$95.00
M's Waterproof Offroad BibM's Waterproof Offroad Bib
M's Waterproof Offroad Bib
Sale price$284.00
NEW ARRIVAL
M's Waterproof Offroad BibM's Waterproof Offroad Bib
M's Waterproof Offroad Bib
Sale price$284.00

The Hooké journal

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It All Started with a Passion for Fly-Fishing

It All Started with a Passion for Fly-Fishing

Marc Leblanc, an experienced guide on the Petite Cascapédia and Bonaventure rivers in Gaspésie, is recognized by salmon fishing enthusiasts. A lifelong fly fishing enthusiast, he shares his passion...

Aug 25, 2023
Wild turkey stew with leeks, mustard and morels

Wild turkey stew with leeks, mustard and morels

Get ready for the turkey hunt! Try our delicious and comforting recipe, perfect for sharing with your fellow hunters.

Apr 26, 2023
Sugar Shack Corn Dogs

Sugar Shack Corn Dogs

Cook something out of the ordinary with this delicious Sugar Shack Corn Dogs recipe using local, high-quality ingredients from the Inverness farm Pomerleau & Frères.

Apr 14, 2023