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Clothing made with care to last a lifetime

Designed in Canada, ethically manufactured around the world.

We craft clothes meant to endure a lifetime, embracing high-quality materials, superior craftsmanship, and timeless design.

All our recycled textiles are certified GRS (Global Recycle Standard).

W's Lightweight Insulated Hood Jacket - HookéW's Lightweight Insulated Hood Jacket - Hooké
W's Lightweight Insulated Hood Jacket
Sale price$165.00
W's Bushplane Jacket - HookéW's Bushplane Jacket - Hooké
W's Bushplane Jacket
Sale price$143.00
M's Mustang Sherpa Work Vest - HookéM's Mustang Sherpa Work Vest - Hooké
M's Mustang Sherpa Work Vest
Sale price$113.00
W's Grid Base Layer Bottom - HookéW's Grid Base Layer Bottom - Hooké
W's Grid Base Layer Bottom
Sale price$68.00
W's Grid Base Layer Crewneck - HookéW's Grid Base Layer Crewneck - Hooké
W's Grid Base Layer Crewneck
Sale price$68.00
W's Grid Base Layer Hoodie - HookéW's Grid Base Layer Hoodie - Hooké
W's Grid Base Layer Hoodie
Sale price$83.00
IMPROVED FIT
W's Offroad Pants - HookéW's Offroad Pants - Hooké
W's Offroad Pants Improved Fit
Sale price$117.00
IMPROVED FIT
W's Offroad Pants - HookéW's Offroad Pants - Hooké
W's Offroad Pants Improved Fit
Sale price$117.00
W's Fisherman Sweater - HookéW's Fisherman Sweater - Hooké
W's Fisherman Sweater
Sale price$90.00
W's Fjord Oversized Shirt - HookéW's Fjord Oversized Shirt - Hooké
W's Fjord Oversized Shirt
Sale price$87.00
W's Fjord Oversized Shirt - HookéW's Fjord Oversized Shirt - Hooké
W's Fjord Oversized Shirt
Sale price$87.00
W's Pullover Fleece - HookéW's Pullover Fleece - Hooké
W's Pullover Fleece
Sale price$75.00
W's Pullover Fleece - HookéW's Pullover Fleece - Hooké
W's Pullover Fleece
Sale price$68.00
W's Camper Jogger Pants - HookéW's Camper Jogger Pants - Hooké
W's Camper Jogger Pants
Sale price$87.00
W's Tech Fleece - HookéW's Tech Fleece - Hooké
W's Tech Fleece
Sale price$124.00
W's Tech Fleece Hoodie - HookéW's Tech Fleece Hoodie - Hooké
W's Tech Fleece Hoodie
Sale price$128.00
W's Muskox Sherpa Hoodie - HookéW's Muskox Sherpa Hoodie - Hooké
W's Muskox Sherpa Hoodie
Sale price$105.00
W's Rabaska Sherpa Fleece - HookéW's Rabaska Sherpa Fleece - Hooké
W's Rabaska Sherpa Fleece
Sale price$143.00
W's Rabaska Sherpa Fleece - HookéW's Rabaska Sherpa Fleece - Hooké
W's Rabaska Sherpa Fleece
Sale price$135.00
W's Sherpa Fleece Hoodie - HookéW's Sherpa Fleece Hoodie - Hooké
W's Sherpa Fleece Hoodie
Sale price$139.00
W's Canadian Shirt - HookéW's Canadian Shirt - Hooké
W's Canadian Shirt
Sale price$94.00
W's Canadian Shirt - HookéW's Canadian Shirt - Hooké
W's Canadian Shirt
Sale price$94.00
W's Canadian Insulated Shirt - HookéW's Canadian Insulated Shirt - Hooké
W's Canadian Insulated Shirt
Sale price$135.00
W's Denim Pants - HookéW's Denim Pants - Hooké
W's Denim Pants
Sale price$79.00
W's Work Pants - HookéW's Work Pants - Hooké
W's Work Pants
Sale price$87.00
W's Reversible Sherpa Work Vest - HookéW's Reversible Sherpa Work Vest - Hooké
W's Reversible Sherpa Work Vest
Sale price$113.00
W's Ranger Denim Work Jacket - HookéW's Ranger Denim Work Jacket - Hooké
W's Ranger Denim Work Jacket
Sale price$150.00
W's Bobcat Sherpa Work Jacket - HookéW's Bobcat Sherpa Work Jacket - Hooké
W's Bobcat Sherpa Work Jacket
Sale price$150.00
W's Buffalo Jacket - HookéW's Buffalo Jacket - Hooké
W's Buffalo Jacket
Sale price$244.00
W's Misty Rain Jacket - HookéW's Misty Rain Jacket - Hooké
W's Misty Rain Jacket
Sale price$165.00
W's Cascapedia Hardshell Jacket - HookéW's Cascapedia Hardshell Jacket - Hooké
W's Cascapedia Hardshell Jacket
Sale price$244.00
M's Rockies T-Shirt - HookéM's Rockies T-Shirt - Hooké
M's Rockies T-Shirt
Sale price$36.00
M's Jumping Deer T-Shirt - HookéM's Jumping Deer T-Shirt - Hooké
M's Jumping Deer T-Shirt
Sale price$36.00
M's Mountain Sled T-Shirt - HookéM's Mountain Sled T-Shirt - Hooké
M's Mountain Sled T-Shirt
Sale price$36.00
M's Outside By The River T-Shirt - HookéM's Outside By The River T-Shirt - Hooké
M's Outside By The River T-Shirt
Sale price$36.00
M's Fire Cooking T-Shirt - HookéM's Fire Cooking T-Shirt - Hooké
M's Fire Cooking T-Shirt
Sale price$36.00
M's Landscape T-Shirt - HookéM's Landscape T-Shirt - Hooké
M's Landscape T-Shirt
Sale price$36.00
M's Landscape Pocket T-Shirt - HookéM's Landscape Pocket T-Shirt - Hooké
M's Landscape Pocket T-Shirt
Sale price$36.00
M's Signature T-Shirt - Hooké
M's Signature T-Shirt
Sale price$36.00
M's Since 2012 Long Sleeve Tee - Hooké
M's Since 2012 Long Sleeve Tee
Sale price$44.00
M's Landscape Long Sleeve Tee - HookéM's Landscape Long Sleeve Tee - Hooké
M's Landscape Long Sleeve Tee
Sale price$44.00
M's Mountain Sled Long Sleeve Tee - HookéM's Mountain Sled Long Sleeve Tee - Hooké
M's Mountain Sled Long Sleeve Tee
Sale price$44.00
M's Rockies Long Sleeve Tee - HookéM's Rockies Long Sleeve Tee - Hooké
M's Rockies Long Sleeve Tee
Sale price$44.00
M's Chalet Sweatpants - HookéM's Chalet Sweatpants - Hooké
M's Chalet Sweatpants
Sale price$68.00
M's Landscape Crewneck - HookéM's Landscape Crewneck - Hooké
M's Landscape Crewneck
Sale price$68.00
M's Rockies Crewneck - HookéM's Rockies Crewneck - Hooké
M's Rockies Crewneck
Sale price$68.00
M's Canadian Poncho - HookéM's Canadian Poncho - Hooké
M's Canadian Poncho
Sale price$83.00
M's Landscape Hoodie - HookéM's Landscape Hoodie - Hooké
M's Landscape Hoodie
Sale price$83.00
M's Jumping Deer Hoodie - HookéM's Jumping Deer Hoodie - Hooké
M's Jumping Deer Hoodie
Sale price$83.00
M's Signature Full-Zip Hoodie - HookéM's Signature Full-Zip Hoodie - Hooké
M's Signature Full-Zip Hoodie
Sale price$83.00

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Fire Cooking

Shop for your favourite coolers, knives, cooking sets and more.

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FLY FISHING GEAR

Shop for your fly boxes, nipper and leader here to complete your fly fishing kit.

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SHOP GEAR BY ACTIVITIES

Camping Gear

A selection of camping essentials and accessories for all your outdoor expeditions.

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FIRE UP YOUR ASCENT

W's Misty Rain Jacket - Hooké
W's Misty Rain Jacket

$165.00

M's Lightweight Insulated Hood Jacket - Hooké
M's Lightweight Insulated Hood Jacket

$165.00

30L Dry Backpack - Hooké
30L Dry Backpack

$120.00
W's Misty Rain Jacket - HookéW's Misty Rain Jacket - Hooké
W's Misty Rain Jacket
Sale price$165.00
M's Lightweight Insulated Hood Jacket - HookéM's Lightweight Insulated Hood Jacket - Hooké
M's Lightweight Insulated Hood Jacket
Sale price$165.00
30L Dry Backpack - Hooké30L Dry Backpack - Hooké
30L Dry Backpack
Sale price$120.00

REACH NEW HEIGHTS

WINTER TREKKING ESSENTIALS

W's Lightweight Insulated Hood Jacket - HookéW's Lightweight Insulated Hood Jacket - Hooké
W's Lightweight Insulated Hood Jacket
Sale price$165.00
M's Lightweight Insulated Jacket - HookéM's Lightweight Insulated Jacket - Hooké
M's Lightweight Insulated Jacket
Sale price$150.00
M's Lightweight Insulated Hood Jacket - HookéM's Lightweight Insulated Hood Jacket - Hooké
M's Lightweight Insulated Hood Jacket
Sale price$165.00
M's Lightweight Insulated Vest - HookéM's Lightweight Insulated Vest - Hooké
M's Lightweight Insulated Vest
Sale price$120.00
W's Grid Base Layer Crewneck - HookéW's Grid Base Layer Crewneck - Hooké
W's Grid Base Layer Crewneck
Sale price$68.00
M's Grid Base Layer Hoodie - HookéM's Grid Base Layer Hoodie - Hooké
M's Grid Base Layer Hoodie
Sale price$87.00
W's Grid Base Layer Hoodie - HookéW's Grid Base Layer Hoodie - Hooké
W's Grid Base Layer Hoodie
Sale price$83.00
M's Grid Base Layer Crewneck - HookéM's Grid Base Layer Crewneck - Hooké
M's Grid Base Layer Crewneck
Sale price$75.00
M's Grid Base Layer Bottom - HookéM's Grid Base Layer Bottom - Hooké
M's Grid Base Layer Bottom
Sale price$75.00
W's Grid Base Layer Bottom - HookéW's Grid Base Layer Bottom - Hooké
W's Grid Base Layer Bottom
Sale price$68.00

The Hooké journal

Get inspired by our wild recipes and our latest adventures.

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Balsam fir trout fillets

Balsam fir trout fillets

Balsam fir trout fillets Serves 2 Ingredients 2 trouts 2 branches balsam fir Flower of salt and freshly ground pepper Butcher's twine Canola oil 1 clove garlic 1 small bunch fresh thyme 1 tbsp. ha...

Oct 20, 2023
Moose and Mushroom Quesadillas

Moose and Mushroom Quesadillas

This moose and mushroom quesadilla recipe is definitely one of our favorite autumn meals. Requiring few ingredients and quick preparation, it's a must-have for fall camping days. Don't hesitate to...

Oct 4, 2023
Moose, pistachio and balsam fir keftas

Moose, pistachio and balsam fir keftas

We had the pleasure of being accompanied by Jean-Philippe on our last moose-hunting outing to the Dunière wildlife reserve. After a long day walking in the rain and the cold, hoping to encounter an...

Sep 28, 2023