Gathering, exciting and often very successful, waterfowl hunting is very popular with hunters. Now, as the weather cools, migratory birds such as ducks, snow geese and Canada geese congregate in wetlands and shorelines.Check out our latest hunting adventure now.

For Carine and Thierry, everything revolves around the present moment and experiences in nature. They are passionate about gardening, traveling, surfing... and cooking over the fire. Their complementarity in the kitchen makes them a perfect team; Carine is more focused on flavors while Thierry masters the cooking techniques.

Do you want to be part of a dynamic and innovative apparel brand? If you are passionate about marketing, highly motivated, organized and have at least a year of digital marketing experience, then we want to hear from you!

We are currently looking for an editor to participate in video production projects, web series and marketing video content. The successful candidate will play a key role in the post-production and distribution of videos produced by Hooké.

The NORR Festival returns this fall from September 16 to 18 for the second edition of the largest gathering of outdoor communities in Quebec. This event is the perfect opportunity for all nature lovers to get together to enjoy a weekend of camping and participate in a wide range of activities.

Jean-Philippe Leclerc strikes again with this simple and delicious outdoor recipe. Requiring only a handful of ingredients, you will be blown away by the flavour of this trout. It will undoubtedly become your go-to recipe when camping.  

In May 2021, in the heart of the Laurentian Park, two people set out on an exciting fishing trip together: Fred Campbell, a seasoned fisherman, and Jean-Philippe Leclerc, an experienced chef who specializes in rustic outdoor cooking. The purpose of the trip was to learn the basics of fly fishing with Fred, and have an authentic culinary experience with Jean-Philippe. Let’s relive their adventure with them.

"When you work for large corporations, you find yourself in large structures, with a lot of processes, with a lot of mental work. These are jobs that require a lot of mental work!" This is what François explains to us from the outset when we ask him about his transition from the world of financial software to the world of Atlantic salmon fishing.

Incursion into Nibiischii, Albanel-Mistassini-and-Waconichi Lakes Wildlife Reserve-Eeyou Istchee James Bay. In August, an expedition is underway with the explorer Hélène Phillion, an inveterate kayaker, passionate about hiking, the outdoors and, above all, in love with the North for all that it brings in terms of connection with reality, with native culture, with the traditions.

Hooké and Boréale have always shared this common mission to create exceptional moments, to encourage people to remain authentic and enjoy good moments in nature. It was therefore only natural to join forces to develop a common project.

Let us introduce you to Hooké beer, the result of a collaboration between Boréale and Hooké, which is celebrating its 10th anniversary this year!

Transmitting his nation’s knowledge to future generations is the mission of Sébastien Desnoyers, Chief marketing officer at the Indigenous Tourism Association of Canada, an organization with its tentacles coast to coast.

Over 300 fly fishing enthusiasts gathered at the Musée de la Civilisation for the grand finale of the PALM Festival. It was without a doubt a happy community to get together before the start of the fly fishing season.

The Gaspé, its rivers and its people have always been at the heart of our adventures. For all these years, we have made many memorable encounters with its big-hearted locals. We asked them what Gaspésie meant to them. Here are their touching testimonies.

Inspired by the river.

As part of our 10th anniversary and the launch of the Rivers Collection, Fred has been featured in several media outlets to talk about his vision and story.

Here it is, the new SUP fishing kit created by the unique collaboration of two Quebec companies Hooké x TAIGA - the Hooké AIR 11'6.

You were waiting for it, here are the trailers of the 5 films in competition for the Fly Fishing Film Festival (PALM). Through their work, the filmmakers share with you their passion, lifestyle and culture related to fly fishing.