Boreal immensity and

Cree traditions

We are hiring! Social Media Manager

We are hiring! Social Media Manager

Do you want to be part of a dynamic and innovative apparel brand? If you are passionate about marketing, highly motivated, organized and have at least a year of digital marketing experience, then we want to hear from you!
We are hiring! Video Editor

We are hiring! Video Editor

We are currently looking for an editor to participate in video production projects, web series and marketing video content. The successful candidate will play a key role in the post-production and distribution of videos produced by Hooké.
Back to the roots with the NORR Festival

Back to the roots with the NORR Festival

The NORR Festival returns this fall from September 16 to 18 for the second edition of the largest gathering of outdoor communities in Quebec. This event is the perfect opportunity for all nature lovers to get together to enjoy a weekend of camping and participate in a wide range of activities.
BROOK TROUT COOKED ON A CROSS

BROOK TROUT COOKED ON A CROSS

Jean-Philippe Leclerc strikes again with this simple and delicious outdoor recipe. Requiring only a handful of ingredients, you will be blown away by the flavour of this trout. It will undoubtedly become your go-to recipe when camping.  
FROM NATURE TO PLATE

FROM NATURE TO PLATE

In May 2021, in the heart of the Laurentian Park, two people set out on an exciting fishing trip together: Fred Campbell, a seasoned fisherman, and Jean-Philippe Leclerc, an experienced chef who specializes in rustic outdoor cooking. The purpose of the trip was to learn the basics of fly fishing with Fred, and have an authentic culinary experience with Jean-Philippe. Let’s relive their adventure with them.
Franck Emond: The call of nature

Franck Emond: The call of nature

"When you work for large corporations, you find yourself in large structures, with a lot of processes, with a lot of mental work. These are jobs that require a lot of mental work!" This is what François explains to us from the outset when we ask him about his transition from the world of financial software to the world of Atlantic salmon fishing.
Boreal immensity and Cree traditions

Boreal immensity and Cree traditions

Incursion into Nibiischii, Albanel-Mistassini-and-Waconichi Lakes Wildlife Reserve-Eeyou Istchee James Bay. In August, an expedition is underway with the explorer Hélène Phillion, an inveterate kayaker, passionate about hiking, the outdoors and, above all, in love with the North for all that it brings in terms of connection with reality, with native culture, with the traditions.
Podcast: Meeting in my Canoe

Podcast: Meeting in my Canoe

Hooké and Boréale have always shared this common mission to create exceptional moments, to encourage people to remain authentic and enjoy good moments in nature. It was therefore only natural to join forces to develop a common project.
Boréale X Hooké Beer Launch

Boréale X Hooké Beer Launch

Let us introduce you to Hooké beer, the result of a collaboration between Boréale and Hooké, which is celebrating its 10th anniversary this year!
Indigenous Tourism: Sustainable Development as a Backdrop to "Build Back Better"

Indigenous Tourism: Sustainable Development as a Backdrop to "Build Back Better"

Transmitting his nation’s knowledge to future generations is the mission of Sébastien Desnoyers, Chief marketing officer at the Indigenous Tourism Association of Canada, an organization with its tentacles coast to coast.
Palm Festival: A united community!

Palm Festival: A united community!

Over 300 fly fishing enthusiasts gathered at the Musée de la Civilisation for the grand finale of the PALM Festival. It was without a doubt a happy community to get together before the start of the fly fishing season.
Hooké X Gaspésie

Hooké X Gaspésie

The Gaspé, its rivers and its people have always been at the heart of our adventures. For all these years, we have made many memorable encounters with its big-hearted locals. We asked them what Gaspésie meant to them. Here are their touching testimonies.
Rain jackets launch video

Rain jackets launch video

Inspired by the river.
Media coverage for our 10th anniversary

Media coverage for our 10th anniversary

As part of our 10th anniversary and the launch of the Rivers Collection, Fred has been featured in several media outlets to talk about his vision and story.
Hooké x Taiga

Hooké x Taiga

Here it is, the new SUP fishing kit created by the unique collaboration of two Quebec companies Hooké x TAIGA - the Hooké AIR 11'6.
PALM FESTIVAL 2022 Trailers Films

PALM FESTIVAL 2022 Trailers Films

You were waiting for it, here are the trailers of the 5 films in competition for the Fly Fishing Film Festival (PALM). Through their work, the filmmakers share with you their passion, lifestyle and culture related to fly fishing.
From the Air with Outfitter Max Béland

From the Air with Outfitter Max Béland

Nothing comes easy when you are an outfitter and it’s the adrenaline that keeps them going, we salute the hard work every outfitter does to give us all the opportunity to discover incredible territories and live unforgettable adventures.  
Happy New Year! A Year Outdoors Filled with Adventures

Happy New Year! A Year Outdoors Filled with Adventures

2021 was a year filled with challenges, but mostly punctuated with new encounters, connections with humans as well as with our great and beautiful nature. A year of learning and exploration of new territories. We explored our own territory from North to South, from East to West, to discover well hidden gems.