HOOKÉ OUTDOOR BRAND
WHO WE ARE
Born on the banks of the Restigouche River in 2012, Hooké is a Quebec brand who's mission is to promote outdoor living, sustainable fishing and conscious hunting. Through our photos, videos and design, we share our vision that inspires a growing community of adventure enthusiasts to explore, protect and better understand nature and its fragility. Our products, manufactured in an ecological and responsible way, combine comfort, style and quality to meet the needs of this community that shares our passion for the outdoor and its way of life.
WHAT WE DO
Create and bolster a spirited vibe around fly fishing with an innovative approach. We use design and new medias to reach both the core fisher-men and a new generation of outdoor enthusiasts. Spread the fly fishing vibes worldwide!
WHY WE DO IT
We want to create distinctive productions and products, to share our passion with a new generation of outdoor enthusiasts, to get more people on the rivers with greater awareness for environment and species preservation.
OUR CORE VALUES ARE THE COMMUNITY, PRESERVATION, AUTHENTICITY AND, PASSION
One thing in common: a true dedication to their passion. It all started with a bunch of friends hanging out by the river. It turned into a community. Fly fishers from around the world, connected by their passion for great fly fishing vibes, compose the Hooké Tribe.
Our filmmakers, DOPs, creation director, designers, photographs and copywriters are the one who work in the shadow to make the brand what it is. You don’t see them very often, but it’s their energy and inspiration you find in everything we do.