HOOKÉ OUTDOOR BRAND

WHO WE ARE

Born on the banks of the Restigouche River in 2012, Hooké is a Quebec brand whose mission is to promote outdoor living, sustainable fishing and conscious hunting. Through our photos, videos and design, we share our vision that inspires a growing community of adventure enthusiasts to explore, protect and better understand nature and its fragility. Our products, manufactured in an ecological and responsible way, combine comfort, style and quality to meet the needs of this community that shares our passion for the outdoor and its way of life.

WHAT WE DO

Create and bolster a spirited vibe around fly fishing with an innovative approach. We use design and new medias to reach both the core fishers and a new generation of outdoor enthusiasts. Spread the fly fishing vibes worldwide!

Create and bolster a spirited vibe around fly fishing with an innovative approach. We use design and new medias to reach both the core fishers and a new generation of outdoor enthusiasts. Spread the fly fishing vibes worldwide!

Community, preservation and passion

PORTRAIT OF

THE CREW

One thing in common: a true dedication to their passion. It all started with a bunch of friends hanging out by the river. It turned into a community. Fly fishers from around the world, connected by their passion for great fly fishing vibes, compose the Hooké Tribe.

PORTRAIT OF

THE MAKERS

Our filmmakers, DOPs, creation director, designers, photographs and copywriters are the one who work in the shadow to make the brand what it is. You don’t see them very often, but it’s their energy and inspiration you find in everything we do.

Find us in a store near you