spring/summer 2023

Somewhere on shore

Let our new clothing collection lead you where it's made to thrive. Built for hot summer days, cool summer nights, we got you covered on and off shore.

Outside by the river

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On the road

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BY THE SHORE

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Watch the official launch

New Arrival

SUN WITHOUT THE BURN

Our brand new Mirage Sun Hoodie made from 100% recycled polyester is UPF 50+ tested and certified against UV rays. It's the protection you need against the sun on hot days when the temperature is high, and fish are abundant.

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KIDS

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Browse all new arrivals
New Arrival
M's Fisherman VestM's Fisherman Vest
M's Fisherman Vest
$139.99 CAD
New Arrival
M's Canadian Icons HoodieM's Canadian Icons Hoodie
M's Canadian Icons Hoodie
$109.99 CAD
New Arrival
M's Signature Pocket Tee
M's Signature Pocket Tee
$47.49 CAD
New Arrival
M's Field ShirtM's Field Shirt
M's Field Shirt
$119.99 CAD
New Arrival
M's Canadian Insulated ShirtM's Canadian Insulated Shirt
M's Canadian Insulated Shirt
$179.99 CAD
New Arrival
M's Marsh TeeM's Marsh Tee
M's Marsh Tee
$47.49 CAD
New Arrival
M's River ShortsM's River Shorts
M's River Shorts
$69.99 CAD
New Arrival
M's Mistassini Sherpa FleeceM's Mistassini Sherpa Fleece
M's Mistassini Sherpa Fleece
$179.99 CAD
New Arrival
M's Canadian Icons TeeM's Canadian Icons Tee
M's Canadian Icons Tee
$47.49 CAD
New Arrival
M's Flying Duck Crewneck
M's Flying Duck Crewneck
$99.99 CAD
New Arrival
M's Fishing Lobster Denim ShirtM's Fishing Lobster Denim Shirt
M's Fishing Lobster Denim Shirt
$109.99 CAD
New Arrival
M's Canadian Insulated ShirtM's Canadian Insulated Shirt
M's Canadian Insulated Shirt
$179.99 CAD
New Arrival
M's Lake PonchoM's Lake Poncho
M's Lake Poncho
$109.99 CAD
New Arrival
M's Expedition ShortsM's Expedition Shorts
M's Expedition Shorts
$84.99 CAD
New Arrival
M's Loonie HoodieM's Loonie Hoodie
M's Loonie Hoodie
$109.99 CAD
New Arrival
M's Travel JacketM's Travel Jacket
M's Travel Jacket
$149.99 CAD
New Arrival
M's Marsh LS TeeM's Marsh LS Tee
M's Marsh LS Tee
$57.49 CAD
New Arrival
M's Grizzly Tee
M's Grizzly Tee
$47.49 CAD
New Arrival
M's Mountain Sun ShirtM's Mountain Sun Shirt
M's Mountain Sun Shirt
$84.99 CAD
New Arrival
M's Gone Fishing LS TeeM's Gone Fishing LS Tee
M's Gone Fishing LS Tee
$57.49 CAD
New Arrival
M's Fishing Lobster Crewneck
M's Fishing Lobster Crewneck
$89.99 CAD
New Arrival
M's Heron TeeM's Heron Tee
M's Heron Tee
$47.49 CAD
New Arrival
M's Valley Sun ShirtM's Valley Sun Shirt
M's Valley Sun Shirt
$129.99 CAD
New Arrival
M's Fishing Lobster Tee
M's Fishing Lobster Tee
$47.49 CAD
New Arrival
Unisex Catch & Release SmockUnisex Catch & Release Smock
Unisex Catch & Release Smock
$184.99 CAD
New Arrival
M's Pull Over Polar FleeceM's Pull Over Polar Fleece
M's Pull Over Polar Fleece
$89.99 CAD
New Arrival
M's Expedition ShortsM's Expedition Shorts
M's Expedition Shorts
$84.99 CAD
New Arrival
M's Mirage Sun HoodieM's Mirage Sun Hoodie
M's Mirage Sun Hoodie
$79.99 CAD
New Arrival
M's Tech FleeceM's Tech Fleece
M's Tech Fleece
$164.99 CAD
New Arrival
M's Signature HoodieM's Signature Hoodie
M's Signature Hoodie
$109.99 CAD
New Arrival
M's On The River TeeM's On The River Tee
M's On The River Tee
$47.49 CAD
New Arrival
U's Appalachian PonchoU's Appalachian Poncho
U's Appalachian Poncho
$109.99 CAD
New Arrival
M's Gone Fishing TeeM's Gone Fishing Tee
M's Gone Fishing Tee
$47.49 CAD
New Arrival
M's Signature Pocket Tee
M's Signature Pocket Tee
$47.49 CAD
Coming soon
M's Leucan Canadian Insulated ShirtM's Leucan Canadian Insulated Shirt
M's Leucan Canadian Insulated Shirt
$179.99 CAD
New Arrival
M's Travel VestM's Travel Vest
M's Travel Vest
$119.99 CAD
M's Tech Fleece HoodieM's Tech Fleece Hoodie
M's Tech Fleece Hoodie
$169.99 CAD
New Arrival
M's Valley Sun ShirtM's Valley Sun Shirt
M's Valley Sun Shirt
$129.99 CAD
New Arrival
M's Since 2012 HoodieM's Since 2012 Hoodie
M's Since 2012 Hoodie
$109.99 CAD
New Arrival
M's On The River CrewneckM's On The River Crewneck
M's On The River Crewneck
$89.99 CAD
New Arrival
M's Outside By The River Tee
M's Outside By The River Tee
$47.49 CAD
New Arrival
M's River Sun ShirtM's River Sun Shirt
M's River Sun Shirt
$84.99 CAD
New Arrival
M's Wildlife TeeM's Wildlife Tee
M's Wildlife Tee
$52.99 CAD
New Arrival
M's Expedition PantsM's Expedition Pants
M's Expedition Pants
$119.99 CAD
New Arrival
M's Expedition PantsM's Expedition Pants
M's Expedition Pants
$119.99 CAD
New Arrival
M's Trekking pantsM's Trekking pants
M's Trekking pants
$139.99 CAD
New Arrival
M's Offroad pantsM's Offroad pants
M's Offroad pants
$164.99 CAD
New Arrival
M's Offroad ShortsM's Offroad Shorts
M's Offroad Shorts
$114.99 CAD
New Arrival
M's Offroad ShortsM's Offroad Shorts
M's Offroad Shorts
$114.99 CAD
New Arrival
M's River ShortsM's River Shorts
M's River Shorts
$69.99 CAD