Established in 2012, Hooké is a Canadian brand of durable and sustainable outdoor clothing. Born from the desire to explore wild places and live an outdoor life, Hooké is a clothing brand that is committed to promoting adventure, sustainable fishing, and ethical hunting.
Do you have a way with words and a deep passion for the outdoors? We are looking for a creative writer to develop engaging content about fly-fishing and hunting for our diverse platforms!
The copywriter is a key member of the team who will be responsible for the Hooké’s content creation and publication, community growth and engagement initiatives. The role will include, but is not limited to, writing, developing, creating, executing and managing social platforms and their publishing strategy.
Responsibilities:
- Be the voice of Hooké on social media: Create and manage engaging content that aligns with the brand's communication strategy, tone, and image across all social media platforms;
- Ensure respect for the communication guidelines, brand tone, and image: Maintain consistency in messaging and brand identity across all digital platforms;
- Serve as a copywriter for a wide range of marketing content, including: Advertisements, Newsletters, Social media posts, Product content (features, long product descriptions), SEO-optimized content, Blog articles, Translations, Short video scripts, Website content;
- Manage online communities on different platforms;
- Publish content on Hooké's various digital and social platforms (website, Facebook, Instagram, Pinterest, TikTok, Youtube, and Vimeo);
- Collaborate with marketing management to conduct regular market analyses relevant to our clientele;
- Produce weekly analyses of the performance and KPIs of the different distribution channels;
- Implement observations and analyses (use the insights gained);
- Participate in the development of content deployment strategies with the managers of the different departments.
Qualifications required:
- Degree in marketing or a related field;
- 3 years of experience in digital marketing and/or copywriting;
- In-depth knowledge of social media;
- A social media savvy individual with a keen eye for trends;
- Extensive knowledge of fly fishing, hunting, and outdoor adventure;
- Excellent writing skills in both French and English;
- Strong attention to detail and ability to solve problems creatively.
What we offer:
- Competitive salary and benefits;
- Flexible schedule to balance work and family life;
- 2-4 weeks of vacation depending on experience, plus paid holidays;
- Group insurance;
- Bring your dog to work policy;
- Generous employee discounts on our brand;
Looking to share your expertise with a young, dynamic and motivated team? We'd like to hear from you! To apply, send your resume and cover letter to jobs@hooke.ca.
*Hooké thanks all applicants for their interest, but only those selected for an interview will be contacted. Hooké is an equal-opportunity employer and encourages applications from qualified candidates.
