Born on the Restigouche River in 2012, Hooké is a Canadian brand with a mission to promote conscious hunting and sustainable fishing. Through design, videography and photography, we share our vision and inspire a community of adventurers to explore and better understand the nature that surrounds them.
Who we are
WHAT WE DO
Create and bolster a spirited vibe around fly fishing with an innovative approach. We use design and new medias to reach both the core fisher-men and a new generation of outdoor enthusiasts. Spread the fly fishing vibes worldwide!
WHY WE DO IT
We want to create distinctive productions and products, to share our passion with a new generation of outdoor enthusiasts, to get more people on the rivers with greater awareness for environment and species preservation.
The core values that guide everything we do :