Who we are

Born on the Restigouche river in 2012 hooké is a crew of artists, photographers, filmmakers, and writers who are passionate about creating a fly fishing community, experiencing epic journeys, and giving a voice to those we meet along the way. Hooké is the story of the people who live for and by nature : the pilot and the guide, the hunter and the hermit, the fly tier and the outfitter.At the end of the day they are the people who prolong the existence of traditions, protect their environment, share their knowledge and influence our practices. Go outside and enjoy the great moments by the river with good friends and good vibes! Don’t forget to practice catch and release.


Create and bolster a spirited vibe around fly fishing with an innovative approach. We use design and new medias to reach both the core fisher-men and a new generation of outdoor enthusiasts. Spread the fly fishing vibes worldwide!



We want to create distinctive productions and products, to share our passion with a new generation of fishermen, to get more people on the rivers with greater awareness for environment and species preservation.

core values

The core values that guide everything we do :

About us
About us
About us
About us
About us

The crew

One thing in common: a true dedication to their passion. It all started with a bunch of friends hanging out by the river. It turned into a community. Fly fishers from around the world, connected by their passion for great fly fishing vibes, compose the Hooké Tribe.


The makers

Our filmmakers, DOPs, creation director, designers, photographs and copywriters are the one who work in the shadow to make the brand what it is. You don’t see them very often, but it’s their energy and inspiration you find in everything we do.

The ambassadors

Our ambassadors form a collective that wants to live significant expe-riences and share them with other passionate people. They are a select group of fly fishers, outdoorsmen and outdoorswomen that have a com-mon understanding of the affliction that commands one to be on a river with a fly rod in hand casting a feather wrapped hook in order to catch a fish. Spread around the world, our ambassadors share the Hooké vibes where they were born and raised; outside by the river.

  Become an ambassador

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