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New Spring/Summer 2020 Collection

27 February 2020

Determined to always upgrade the standard of quality in our products, we designed our new spring/summer collection by using the most durable and eco-responsible fabrics and materials. Our collection features new products, ideal to leave on a new adventure and once again some amazing artist collaborations.

Innovation in Our Fabrics

Innovation comes from the improvement of our current textiles. For instance, our wildly popular Canadian shirt is now built with ecological fibres. It has a recycled synthetic isolation and a durable polyester outer fabric, also made of 100% recycled fabric. Likewise, all our caps are now made of organic cotton and their adjustable attachments of recycled components as well.

You probably know this but we like to be outside by the river! For this reason, the entire collection is treated with DWR, and not only that, but we did it without the use of any chemicals. Even our original t-shirt has a hydrophobic treatment, which makes the water pearl off while keeping it breathable. As well, our Original Hoodie now features a fully waterproof pocket where you can store your valuables while staying in the river without a worry in mind!

New Spring/Summer 2020 Collection
New Spring/Summer 2020 Collection
New Spring/Summer 2020 Collection
New Spring/Summer 2020 Collection
New Spring/Summer 2020 Collection
New Spring/Summer 2020 Collection
New Spring/Summer 2020 Collection
New Spring/Summer 2020 Collection
New Spring/Summer 2020 Collection
New Spring/Summer 2020 Collection
New Spring/Summer 2020 Collection

Our First Waterproof Backpack

We designed a selection of new utilitarian products made for the life lived outdoors. You can find our very first waterproof backpack! It’s a 30L bag with which you will be able to bring everything you need for an expedition on the water. It features lateral straps on each side to secure two rod tubes or any other items you may want to bring during your adventure.

New Spring/Summer 2020 Collection

Outdoors Pants!

Outdoor enthusiast got even more pieces to choose from – our new pants is an addition to our selection of technical clothing made for the adventures. It features a double layer on the back and on the knees for added durability; the knees are pre-shaped and feature flexible panels to enhance freedom of movement. It’s fabric is extremely durable, it dries quickly and it has a long-lasting DWR treatment. It’s multi-pocket design will let you stock plenty of essentials wherever you’re headed to.

New Spring/Summer 2020 Collection

New Initiative for the King of Our Rivers

In this collection, we produced a unique artwork in collaboration with the talented artist Tyler Hackett to support a cause we have at heart, the Atlantic salmon and its habitat. We produced a tee with this artwork and we will give 1$ for every t-shirt sold to the Fondation Saumon.

New Spring/Summer 2020 Collection

Discover our new collection here and get ready for an amazing season!

Hooke.cahttps://shop.hooke.ca/us/new/

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